We regard stakeholder engagement as a foundation of corporate responsibility, and have identified our key stakeholders as patient groups, employees, investors, regulators, suppliers, government, healthcare professionals, plasma donors, business partners and the academic and scientific community.
Stakeholder engagement covers many different activities from the provision of information and educational material to health service providers, through to active collaboration with and support of patient organisations and structured dialogue with stakeholder representatives.
We use different mechanisms for stakeholder engagement according to the objectives of the engagement, issues involved and the characteristics of the stakeholder group(s). Approaches include customer surveys; meetings, visits to major suppliers and perception studies amongst health professionals. We undertake roadshows and forums to brief our investors and seek the opinions of our employees through a biennial survey.